Ninth Circuit Should Affirm Dismissal of “Carbon Neutral” False Advertising Suit
To support “carbon neutral” claims for its Vuse-brand e-cigarettes, R.J. Reynolds Vapor Co. relied in part on its purchase of carbon-offset credits. The credits and their underlying carbon-offset projects were certified by an independent, nonprofit organization, Verra, under its scientifically rigorous Verified Carbon Standard (VCS) Program—the world’s most widely used greenhouse gas crediting program. Three
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